Broderson Manufacturing Corporation (BMC), a manufacturer of industrial carry deck cranes and down cab rough terrain cranes, has hired a new Vice President of Sales. Ed Hisrich will provide full oversight of Broderson’s Sales and Marketing, Service, Parts and Technical Services.

Ed brings over 20 years of industrial equipment sales leadership to BMC. His most recent position was that of Vice President, Sales and Customer Support at Tadano Mantis Corporation, manufacturer of telescopic boom crawler, railroad and specialty cranes. “Ed has demonstrated great leadership and technical oversight as he expanded the global footprint for Tadano Mantis,” stated Jeff Bust, President of Broderson. “We are excited to have him focus that energy and passion on Broderson’s product line and future growth,” continued Jeff.

Ed also acted as the Chief Engineer at DredgeMasters International, Inc., a manufacturer of portable, cutter suction dredges and Division Sales Manager at L&H Technologies, the leading industrial technology provider in the southeastern United States. He holds a Bachelor of Science in Mechanical Engineering from The Ohio State University and an MBA from Belmont University in Nashville.

The combination of Ed’s background in Engineering and Industrial Sales experience will advance Broderson to the next level of industry-leading products and services.

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